85% of the population lives in emerging markets, where approximately 90% of all transactions are cash-based.
Initiatives to increase financial inclusion, tax revenues and commerce are driving the move towards cashless payments (or "less cash") in emerging markets today. However, finding the right cashless solution can be a daunting process--especially in developing countries where many obstacles can threaten digital commerce success.
This 3-Part series highlights the importance of understanding local:
PART I: Infrastructure
PART II: Consumers & Local Merchants
PART III: Processing & Acquiring Capabilities
Considering each of these market variables while evaluating cashless technologies can help stakeholders find the right solution and ensure successful deployment, adoption and future expansion.